If you like clairol you should try their Natural Instincts line. I use it and love it! It's supposed to enhance your natural hair color. It's also semi-permanent. I use it in midnight black, and I kid you not I see zero hair dye in my tub on wash days. If I do it's very minute. It lasts for a really long time. I put this dye in my hair I think about a month ago and it has not faded. When I did dye my hair black, my current hair color was this ugly reddish brown color that had to be hidden
I've used an auburn color by this line when I my hair was the reddish brown and it definitely popped the color!
Just a suggestion
to add: be mindful of the base color in whatever dye you use. It will definitely affect the outcome of the color.