BIOLAGE INTRODUCES THE ULTIMATE STAR TREATMENT: NEW Cera-Repair Pro4
Everyone wants their hair to look good, but for Tinseltown's hottest stars, it's an absolute must. Just in time to help Hollywood's tresses recover from the wear and tear of awards season, BIOLAGE introduces NEW Cera-Repair.
The first-ever in-salon service from the number one salon brand, BIOLAGE Cera-Repair Pro4 is a professional strength treatment that instantly transforms hair's condition using patented Ceramide technology. Ideal for all hair types, the liquid formula allows for deep penetration to fill, seal and protect, offering a more intense, effective treatment than traditional creams or masks - and is also completely safe for use after color or texture services. The powerful blend relies on A-list ingredients like Citrus, Green Tea and Hibiscus to provide a variety of nourishing benefits according to hair's needs.
Applied in-salon after shampooing, Cera-Repair Pro4 needs just 5-10 minutes to vastly improve hair's condition, making it easier than ever for busy women to revitalize their locks without adding extra time to salon visits. Additionally, the application of Cera-Repair Pro4 via either a soothing or energizing shiatsu scalp massage ensures coverage of every strand while truly bringing the Biolage salon visit into the spa realm.
To extend the benefits of Cera-Repair Pro4 between stylist visits, BIOLAGE also has developed Cera-Repair, a retail at-home maintenance treatment. With a less intensive concentration of the Ceramides found in the Pro4 treatment, this crème-gel can be used once a week for five weeks, providing the ticket to red carpet-worthy tresses. Simply replace regular conditioner with one tube of Cera-Repair for hair that looks amazingly healthy, shiny and revitalized from one salon visit to the next.
"With the array of styling and service options available today, many women are overworking their hair. Roughly 77% of women receive chemical services and the vast majority regularly heat style, so the numbers point to the need for this service," said Paul Smith, Matrix Vice President of Education. "New BIOLAGE Cera-Repair Pro4 and Cera-Repair are revolutionary options to effectively repair and dramatically revitalize hair in both a cost-effective and time-efficient manner."
BIOLAGE Cera-Repair Pro4 and Cera-Repair come in three customized formulas, allowing the stylist to prescribe the correct therapeutic regimen according to hair's needs:
hydrathèrapie - Helps moisturize dry, damaged hair to repair with algae and aloe vera
colorcarethèrapie - Rosemary helps eliminate dulling residue to enhance color radiance, while hibiscus and chamomile add shine
fortethèrapie - Strengthens weak, overworked hair with ginseng and mango to revitalize and moisturize
hydrathèrapie - Helps moisturize dry, damaged hair to repair with algae and aloe vera
colorcarethèrapie - Rosemary helps eliminate dulling residue to enhance color radiance, while hibiscus and chamomile add shine
fortethèrapie - Strengthens weak, overworked hair with ginseng and mango to revitalize and moisturize
Each Formula Follows a Winning Script:
Fill in weak spots to repair damage - A reparative compound of wheat proteins and patented Ceramides reduces breakage while strengthening and conditioning hair
Seal in benefits for long lasting results - Conditioning agents and Cationic Polymers add moisture, softness and control
Enhance with a unique combination of botanicals - A botanical fusion of lemon, apple and sugar cane helps balance pH levels and preserve radiance while Green Tea acts as an antioxidant
BIOLAGE Cera-Repair Pro4 and Cera-Repair will premiere in salons Summer 2005. The service price for Cera-Repair Pro4 ranges from $15-25+, depending on the salon. Cera-Repair retails for $14.95/five tubes.