It depends on your wants and needs. For someone like me with hip length hair (hair is longer than pic I need an update lol for my siggy)...flat ironing my hair for a million years (okay it doesn't take a million years but it takes multiple hours of arm and hand cramping fun) is just not the bizness. neither is banding (waiting for it to dry, etc). But it mentions that 1) hair air dries faster because of the way it's made and hair is not in layers but lying flat on the plate which is excellent for either air drying or low hooded dryer setting.
To me that means less work for me all and all it keeps my hair stretched quicker and drying faster and that's definitely a plus for me.
Now you may be right, or you may be wrong for sure. It is a risk and you have to decide if you're willing to take it or wait around for the next round of plates if they really work.
If they work, then she's off to a great start. If they don't...there's a challenge going on and she will crash and burn because I know the ladies at lhcf will shout to the heavens about this product in varying threads and how it does not work or if it does how it's a game changer. I'm hoping for her being off to a great start and this product being a game changer and for her to soar instead because my instinct tells me it will work. But yes, she's taking a risk by promising all of this just as we're taking one to believe in her and support a black business owner who has what appears to be an innovative product (as seen in a video where kinkier textures are highlighted more so than in most hair videos).
That's just my take on it all. I'm willing to take a risk and support a new business. I did see the two hair textures and am satisfied that it will stretch my hair enough that the product may be worth it (I will access things like "breakage, etc" over time but hope that they are as gentle as it seems). But with any new product for black hair even the curlformers...we had to take a leap. I guess it just matters if we're willing to or want to wait. I am usually on the fence waiting but for this product I'm willing to take a leap. And my product junkie days are far behind me. I'm satisfied with my reggie and don't like to "mix it up" but this product has me so excited I'm willing to go out on a limb for it. But to each their own of course.