Ok, just sent the email, it's a little lengthy but here it is:
To whom it may concern:
I recently received my very first CurlBox this past week and I wanted to share my thoughts about the box and the overall CurlBox Subscription experience.
First and foremost I would like to say that waiting to purchase a CurlBox subscription was a simple and fast process that was much appreciated. I have heard stories about other subscription services that over extended themselves and as a result were not able to accommodate each subscriber. I truly appreciate the fact that CurlBox recognizes the capacity at which they are able to operate and releases subscriptions accordingly. I also appreciated the email notification letting those on the mailing list know when subscriptions were going to be available and timelines of the email in relation to when the subscriptions would become available. Overall purchasing my CurlBox subscription was very easy and I did not mind the wait.
When I received my CurlBox, I was a tad dismayed at the contents. I was excited that there were not one, but two, full-sized products. However, upon inspection I realized that the products contained ingredients that curly girls generally do not use (I don’t use sulfates and I attempt use silicones sparingly). The Shea Radiance sample seemed a little thick for my average/fine strands. I was excited about the Jane Carter condition and sculpt. While it was nice to read that Luster's changed their formula, I wasn't too excited about their Pink Lotion being in the box. I will admit I have yet to try any of the products because I had already planned out what my wash day regimen this past weekend, but I have promised myself to try the last three products as they don't contain ingredients that make me cautious.
I admit that I witnessed a lot of negative reactions to this particular CurlBox for various reasons. I can understand and relate to a lot of the disappointment I have seen/heard about, but in regards to this email I will only share my personal concerns about the contents of the CurlBox. Sulfates and silicones are two controversial ingredients for curly girls. Since starting my healthy hair journey, I have probably seen more discussions about the use of sulfates and silicones than any other ingredients. Whether ladies stop using these ingredients because they follow a particular method or because they know of the effects that they can have on their hair, I was not expecting a service geared towards our curly hair to provide us with products that we are constantly told not to use. While I'm aware that there are girls who still use sulfates and silicones, I was taken aback that the full sized products were filled with things that I have had poor experiences with and have been proven to be less than ideal for curly hair. The Shea Radiance Hair Repair Cream was thick, possibly a little too thick for my strands, but as I said above I'm still going to give it a try. The inclusion of Luster's Pink Lotion seemed like a last minute filler for the box. Though they reformulated the product and it was raved about on StrawberriCurls blog, Pink Lotion is such an accessible product that it seemed pointless to include. To be honest, none of the brands in the box were any of the brands mentioned on the website and that surprised me. Part of the reason I purchased a subscription was to be introduced to product lines that are not as well known and/or easily accessible. Motions, Luster's Pink Lotion and Jane Carter do not fit that bill. To me there was not a good balance of well known and new, more exclusive, harder to obtain, products.
I always appreciate some savings when making purchases on anything, but the coupons all expire very quickly. In addition, two of the three coupons are contingent on spending a certain amount of money before reaping any benefits, and this makes it a little difficult as I feel as if I’m being pressured to spend $45 on hair products (that I may have never tried before) in a month or two. I understand that I am speaking from a consumer point of view and I actually have no idea what it is like for CurlBox as a company and how the relationships with vendors work. As a result, I that getting coupons that do not expire so quickly or that do not have a spending minimum might not be something the company has a lot of control over.
I do want to share that I think having different variations of CurlBox each month might be an option to satisfy different needs of the CurlBox subscribers. I actually read on a forum that there are four different versions of CurlBox each month, but from what I have heard/read, this is only a rumor. If the subscription included a short survey to fill out regarding user’s tastes, regimens, and product preferences, there could be a way to create different versions of the box to satisfy girls with different hair needs. Is it possible to begin each subscription with three or four quick questions like "Do you use silicones and sulfates?" "Are your strands fine/average/coarse?" "Are you looking to try shampoos and conditioners, deep treatments, oils, or stylers and moisturizers?" etc.. This might allow for a better understanding of what your subscribers need out of their boxes. I understand that putting different products in different boxes can create issues in making sure each box variation is of equal value, but I think it is an option that should be explored.
Again, I'm going to try the Shea Radiance, Jane Carter, and Luster's and keep my subscription to see what else CurlBox has to offer. However, I did feel the need to express my opinion on what I have experienced so far. I want to thank you for your time and I truly do wish the whole CurlBox Company all the best.
Warmest regards,
Jessica B.