Very cool that she is able to capitalize on opportunities with her channel--I say go for yours, girl! It probably won't make me try CD again. I tried it a few years before (I went to their store in Harlem on a trip and bought some) and while the products were fine, they definitely weren't worth the exorbitant price I paid for them (I think it came out to $80 for a shampoo, conditioner and deep conditioner kit from their Monoi Oil line).
Now that they have created a line for Target, I wouldn't be surprised if they are using slightly less quality ingredients for that line (it looks like the packaging is different--cheaper--too), than the stuff they sell in the higher-end stores or online, so that would make me even less inclined to give them a whirl. Still, bully for Naptural85 for cashing in on her brand! *runs off to mix up the natural deep conditioner from her last video*