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View Full Version : Donna Michelle Anderson: 'Whites-Only' Designers Reap What They 'Sew' with Mrs. O?


LoveisYou
2009-04-10, 09:05 PM
HuffingtonPost.com (http://www.huffingtonpost.com/donna-michelle-anderson/whites-only-designers-rea_b_184917.html):


The coolest thing about being African-American and bilingual Italian is that when you go to a model casting in Milan and are pointed to the sign that reads "no ragazze di colore" (no colored girls), you can: a) understand it; and b) get sent right back to the casting as a Brazilian and instructed by your agent not to speak English to anyone.

Last week, in an article titled "Dressing Michelle: Major Designers Wait for First Lady's Call," Women's Wear Daily (WWD) posted the outrage of American designers like Oscar de la Renta, who stated, "I don't object to the fact that Mrs. Obama is wearing J. Crew to whatever because the diversity of America is what makes this country great. But there are a lot of great designers out there. I think it's wrong to go in one direction only."

Um. EXACTLY. So where is that sentiment decade after decade as U.S. designers send all-white models down their runways? I don't know whether to shake with laughter or with disbelief!

Let's start with the lede from WWD: "Where in the world are Donna, Ralph and Calvin?" Now let's reply with the numbers. The recent numbers.

In Feb 2009, New York's Fashion Week featured 116 labels and 3,697 runway spots. 668 of those spots -- 18% -- went to models of color. Not 668 models, mind you, because three of the top ethnic girls took up half of those spots with repeat appearances). That's right, 18% women of color -- any color -- on the runways and 82% white models. In New York City. So the real question should be "Donna, Ralph and Calvin, where in the world are your ethnic models?" And the answer is:

Calvin Klein: showed 1 look with an ethnic model out of 35 he sent down his runway.

Donna Karan: showed 3 looks with ethnic models out of 45 she sent down her runway.

Ralph Lauren: Nearly 50% of his looks were worn by Black, Latina and Asian models. That explains why WWD's Photoshopped look of Mrs. Obama wearing a Feb 2009 U.S. runway design was from Ralph Lauren's show -- where they could actually find someone with brown arms and legs. (As for the above quote from Oscar de la Renta, comme d'habitude, his runway diversity was nearly 50%).

Understand that Feb 2009 marks a 50% increase over the year before, due to the concerted efforts of model-turned-agent Bethanne Hardison and designer Dianne von Furstenberg to diversify U.S. runways. As stunning examples, in 2008, Donna Karan cast 1 ethnic model out of 23, Calvin Klein cast 1 out of 21, and Jill Stuart had NONE (Paris's entire 2008 Fashion Week -- 40 designers -- also had none -- but they're not demanding that the president's wife wear their clothes). Two years earlier in 2007, one-third of the U.S. runways (101 shows) had no models of color whatsoever. We know that because WWD reported it... so how can they now champion the cause of the same designers to be represented by our African-American First Lady?



Organized complaints about the "whitewashing" of the world's runways date back to the '80s (there was a diverse period before that in the '70s). I still remember the documentary When Supermodels Ruled the World, when Christy Turlington and Linda Evangelista confessed to standoffs with designers who did not want to put a Black girl on their runways. The two supermodels stood firm -- "No Naomi; no Christy or Linda." And Naomi Campbell was one of the biggest models in the world at the time! In 1993, I was at the press conference when at least a dozen of the top Black models lodged firm complaints about the blocking of ethnic models from runway and print. But when reporters pushed them to name names, they were unwilling to. That has long disappointed me -- it's addressed below.

Let me explain my personal connection to this insanity. I was a working model in New York in the '80s, booked for "out-of-towners" in Philadelphia with the big names but blocked from the Manhattan circuit by an agent who advised that [insert almost any big name designer here, like the ones above] didn't put Black girls on their runways. Twenty years later, designers are still arguing that they don't hire models of any color because they don't want to be labeled "an ethnic designer" or they cannot find any ethnic models to hire. Seriously. They say this out loud.

Araks Yeramyan, designer:

The problem us there aren't enough working ethnic models... There aren't enough minority girls to go around, so they're only walking in a few shows. That's just how it is.
["Reeeally, Michael Vick?" Please explain that to Italian "no ragazze di colore" Vogue, who managed to fill 100 editorial pages in July 2008 with nothing but Black models in response to the homogeneity of international runways. That's without featuring any Asian or Latina girls.]

---------------

Michelle Smith, the designer behind Milly:

"[The modeling agencies] are not giving us any people to choose from."
[Please explain that to DFV, Tracy Reese and other leading designers who had 30% diversity or higher on their runways.]

Now they clamor for our African-American First Lady, who one month ago wouldn't have seen anyone who remotely looked like her on their own runways, to wear their clothes because "the kind of worldwide attention Obama and her labels are getting can boost an entire corporate psyche from designer to ground floor. It can boost sales as well." Well, hiring ethnic models could boost their professional psyches -- and boost rent payments, as well.

I have never given a dime to any of the designers who actively blocked Black girls from their runways in my working years. I have returned gifts of perfumes and bags from those designers. And I have shared my stories with friends, to let them know exactly what those designers they are spending thousands of dollars on think of women who look like us.

As Oprah confirmed, that Tommy Hilfiger myth absolutely was not true -- but the following list IS. Here are the designers in 2009 who did not feature a single woman of color or any Black models during Fashion Week in New York:

No models of color


Altuzarra

Davidelfin

Jenni Kayne

Julian Louie

Koi Suwannagate

Temperley London

*Vera Wang Lavender Label

No Black models


Alexandre Herchcovitz

Behnaz Sarafpour

Costello Tagliapietra

rin Fetherston

*Halston

Marchesa

Max Azria

Milly

*Miss Sixty

Monique Lhuillier

*Nicole Miller

*Philosophy

Reem Acra

Tibi

TSE

United Bamboo

Vena Cava

VPL

*Vivienne Tam

*indicates major label designer

So full rant aside... there are many people who will read this and rail against the fashion industry in general or think it is the sour grapes of a former model or deride all of the attention paid to Mrs. Obama's wardrobe in the first place. To that, I must reply -- I understand. I do! But if you think the extraordinary attention paid to the looks, grace and style of our country's first African-American First Lady truly will not have enormous societal and international repercussions, and for generations to come, you are incorrect.

It mattered to Oprah when the Supremes showed up on Ed Sullivan. It mattered to me when Beverly Johnson showed up on the cover of Vogue. It mattered to the girls in my teen programs when they saw my insanely airbrushed face on a city bus. And it matters to people all over the world -- not just young Black girls, but everyone who ever will interact with a Black woman -- that Mrs. Obama has become the leading icon of womanhood that our country now exports. It matters. And it may actually change these darn runways and magazines at last, after decades of resistance, so that all of our kids will see a more diverse image of beauty, not just for their own self-esteem, but in the face of a woman they may one day hire, work with, work for, befriend or love.

awhyley
2009-04-11, 07:10 AM
Twenty years later, designers are still arguing that they don't hire models of any color because they don't want to be labeled "an ethnic designer"

Trying to figure out why this would be a problem? :perplexed
Is out because they believe that their clothes will be branded as 'urban' wear?
(Good info. by the way)

LivingDol1
2009-04-11, 08:00 AM
Trying to figure out why this would be a problem? :perplexed
Is out because they believe that their clothes will be branded as 'urban' wear?
(Good info. by the way)

lol. yeah i don't get that either. the person who wears the clothing doesn't make it "urban wear". it's the style and the cut and all that goes into designing the pieces that make it "urban wear".

you could send black models down the runway, all wearing donna karan... doesn't sound like "ethnic urban wear" to me.

i work in fashion and it truly sucks that they aren't filling the runways with more woman of color. there are tons of beautiful black models besides alek wek and liya kebede out there... and shame on some of these younger designers like vena cava and benaz serafpour. they should know better.

i want designers to put women of color on their runway because they want to. not because they feel obligated because people will complain... it shouldn't have to be like that. designers have visions of what their runway looks like and picturing the model with the hair and the make up and all of the details. they just need to change their "ideal" in their heads. i'm saying this b/c of my fashion background and even going to school, nobody was sketching croquis of black models. like maybe 10% of the time... they were usually sketching models that would appear to be white.

liya kebede did a big spread for the j crew catalogue... a smart move as most of those girls in there are usually blonde... i like that michelle obama is having an effect. i'm feeling optimistic that because of her, there will be more black models featured in print and on runways.

growth2come
2009-04-11, 12:23 PM
Lol at the comment about not enough black models to go round.................everytime I am out shopping I see plenty of potential black models. I think the problem also starts with scouters as they know that some of these girls wont get work(or rather wont make much money from them)...they will just scout out the blonds, brunetts...and such....frustrating!

Sho_iz_pretty
2009-04-16, 08:14 PM
this post was so informative, and intelligent and well thought out, just bravo! and thanks for the list, Miss sixty? shame . . .

Almaz
2009-04-16, 09:46 PM
Ummm I always thought money did not HAVVVVEEE an ethnicity. If you can afford to buy it. What are you going to turn someone like Jada Pinckett or Oprah Winfrey away because they are black even though they could probably buy out your whole store.

When these designers to this they are missing out on a BILLION dollar market

BroadstreetBully
2009-04-18, 09:47 AM
So here's my question

What percentage of sales for these fashion designers are from black women? That's a HUGE part of the issue. I used to be on the 'OH NO! No black models!' train but then I really thought about it. Fashion designers like every other company out there are focused on making money. It's all about marketing. Are we expecting to be represented more if we're not the ones making up 90%+ of the sales? If fashion designers are thriving off of selling to the Paris Hiltons of the world, of course they are going to use those women in their advertisements/shows. It's human psychology in the form of marketing at work. People are more likely to buy when they see someone like them represented. Designers are focused on drawing a consumer base of wealthy, white elites--the type that spend the big money. When you're working towards attracting that type of consumer you're going to use models who look like them. This is why these same designers are interested in the FLOTUS. Her color becomes a moot point once she's the most recognized face in America. Once again, marketing at work.

All of this 'waiting on the white man to give us a chance' attitude is getting tired and old. We are not his obligation. I don't buy high fashion, so I couldn't care less if I'm represented. If I am able to wear designer clothing in the future, then I will only spend money on designers who want to target my demographic. We need to focus on the issues we can change. There are many black designers out there who can't grab a decent base of black consumers because every black entertainer has a clothing line now. Why not start supporting our unknown black designers so that we can depend on them to cast us? If marketing researchers find that a majority of black women are buying Baby Phat and House of Dereon, why would Miss Sixty care to target your demographic? This is the world we live in. Those who spend the money get the power and representation.

We need to start creating our own opportunities because the white man's obligation is his daughters, wives, sisters, mothers, and other women who look like him...not my black butt. Time to move forward.

larry3344
2009-04-19, 09:36 PM
Redriot you have been saying exact;y what I've been thinking for a long time. Money talks louder than race in this day and age, you are not represented than find someone who would..PERIOD!!! Why force someone to do something they don't want to do, seeing black models would be nice but at the end of the day I look at the clothes.

nikkablue
2009-04-21, 02:35 PM
So here's my question

What percentage of sales for these fashion designers are from black women? That's a HUGE part of the issue. I used to be on the 'OH NO! No black models!' train but then I really thought about it. Fashion designers like every other company out there are focused on making money. It's all about marketing. Are we expecting to be represented more if we're not the ones making up 90%+ of the sales? If fashion designers are thriving off of selling to the Paris Hiltons of the world, of course they are going to use those women in their advertisements/shows. It's human psychology in the form of marketing at work. People are more likely to buy when they see someone like them represented. Designers are focused on drawing a consumer base of wealthy, white elites--the type that spend the big money. When you're working towards attracting that type of consumer you're going to use models who look like them. This is why these same designers are interested in the FLOTUS. Her color becomes a moot point once she's the most recognized face in America. Once again, marketing at work.

All of this 'waiting on the white man to give us a chance' attitude is getting tired and old. We are not his obligation. I don't buy high fashion, so I couldn't care less if I'm represented. If I am able to wear designer clothing in the future, then I will only spend money on designers who want to target my demographic. We need to focus on the issues we can change. There are many black designers out there who can't grab a decent base of black consumers because every black entertainer has a clothing line now. Why not start supporting our unknown black designers so that we can depend on them to cast us? If marketing researchers find that a majority of black women are buying Baby Phat and House of Dereon, why would Miss Sixty care to target your demographic? This is the world we live in. Those who spend the money get the power and representation.

We need to start creating our own opportunities because the white man's obligation is his daughters, wives, sisters, mothers, and other women who look like him...not my black butt. Time to move forward.


Here in lies the point of the bolded. The desiners have no right to complain about Michelle not wearing them BECAUSE they do not market to her. As you stated, they market to the 'Paris Hiltons" and wealthy white women. Michelle is neither of those so why should she feel obligated to wear them.

BroadstreetBully
2009-04-22, 04:21 PM
Here in lies the point of the bolded. The desiners have no right to complain about Michelle not wearing them BECAUSE they do not market to her. As you stated, they market to the 'Paris Hiltons" and wealthy white women. Michelle is neither of those so why should she feel obligated to wear them.

:yep: I agree and I wish other black celebs and public figures would make the same statement. I also believe that the popularity of celebrity run labels in the African American community hurts black fashion designers. Phat Farm, Baby Phat, House of Dereon, Rocawear, etc... those seem to be 'our' labels. Do we have any designers (not necessarily haute couture) that are famous for just that...being fashion designers? Does every label have to have a famous face behind it for us to support it? We get 'Rip The Runway' once a year. WE can do better than that.

Casarela
2009-04-23, 07:28 PM
@ the bolded..RIGHTTTTTTTT!!! I had to freelance because most agencies were telling me that the market that was open in Canada is only open to dark skin woman and at that time my hair was long and was told to shave it off and go tan because I didnt have that african look enough. :( They should definetely show variety through africans. Africans comes in different shades...

When I inquired about the International Market I was told strictly white pale especially for asian countries.

Never tried in the US but anyways





The problem us there aren't enough working ethnic models... There aren't enough minority girls to go around, so they're only walking in a few shows. That's just how it is.

Lucia
2009-04-23, 07:39 PM
thanks for posting this emailing this out.

Lucia
2009-04-23, 07:55 PM
So here's my question

What percentage of sales for these fashion designers are from black women? That's a HUGE part of the issue. I used to be on the 'OH NO! No black models!' train but then I really thought about it. Fashion designers like every other company out there are focused on making money. It's all about marketing. Are we expecting to be represented more if we're not the ones making up 90%+ of the sales? If fashion designers are thriving off of selling to the Paris Hiltons of the world, of course they are going to use those women in their advertisements/shows. It's human psychology in the form of marketing at work. People are more likely to buy when they see someone like them represented. Designers are focused on drawing a consumer base of wealthy, white elites--the type that spend the big money. When you're working towards attracting that type of consumer you're going to use models who look like them. This is why these same designers are interested in the FLOTUS. Her color becomes a moot point once she's the most recognized face in America. Once again, marketing at work.

All of this 'waiting on the white man to give us a chance' attitude is getting tired and old. We are not his obligation. I don't buy high fashion, so I couldn't care less if I'm represented. If I am able to wear designer clothing in the future, then I will only spend money on designers who want to target my demographic. We need to focus on the issues we can change. There are many black designers out there who can't grab a decent base of black consumers because every black entertainer has a clothing line now. Why not start supporting our unknown black designers so that we can depend on them to cast us? If marketing researchers find that a majority of black women are buying Baby Phat and House of Dereon, why would Miss Sixty care to target your demographic? This is the world we live in. Those who spend the money get the power and representation.

We need to start creating our own opportunities because the white man's obligation is his daughters, wives, sisters, mothers, and other women who look like him...not my black butt. Time to move forward.

Yeah I see the point but that still doesn't account for all the powerful people of color who are under or not represented in the runways who have major money. I haven't seen any Indian or Arab models and they've got people who have money too, just like other ethnicities. That reasoning doesn't cover it.

Here in lies the point of the bolded. The desiners have no right to complain about Michelle not wearing them BECAUSE they do not market to her. As you stated, they market to the 'Paris Hiltons" and wealthy white women. Michelle is neither of those so why should she feel obligated to wear them.

Yes she and other ethnic women should see women who on some level look like them so they'll be enticed to buy, it's that simple. ITA.

nakialovesshoes
2009-04-29, 10:46 AM
Girl thanks so much for that. I won't lie - I don't own a whole lot of big name designers. I own a jacket that's Vera Wang purple label - 1st & last piece. Max Azria is BCBG - I do own some of that & was on the mailing list for their website. Will be unsubscribing & will not be purchasing their line any more. I know racism exists but someone needs to tell the major designers that blacks don't only buy "urban" gear. This is disappointing, to say the least.