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Nina_S
06-18-2009, 08:52 AM
Jimmy Choo Brings Red-Carpet Style to the Street
http://img2.timeinc.net/instyle/images/2009/wrn/061709jimmychoo400.jpg


From todays (Jun 22) WWD...

NEW YORK — Jimmy Choo’s strategy for tackling tough times: Build as much buzz as possible.

The luxury brand is hoping several unique initiatives will help fuel excitement around the brand in a difficult economy.

Jimmy Choo last week garnered major attention after announcing it would team up with H&M for a limited-edition collection that encompasses women’s and men’s shoes and accessories, as well as a capsule ready-to-wear line. The product will launch in 200 H&M stores globally Nov. 14.

“[Jimmy Choo President] Tamara Mellon and I have been talking about how we would love to do something for a younger customer,” the brand’s CEO, Josh Schulman, told Footwear News last week. “H&M approached us, and we seemed to have a shared idea of what this collaboration [could be].”

Schulman emphasized that the partnership is not a diffusion strategy and is a “one-time event.” The CEO said there were no plans to bow men’s footwear or ready-to-wear in the main Jimmy Choo line, but that Mellon and her team were having fun experimenting with new categories for H&M.

The retail chain expects to launch 12 footwear styles for women, some available in two different colors, and four models for men. Prices for most shoes will be between 40 euros, or $55 at current exchange rates, and 100 euros, or $138, while the price range for the bags will be wider, reaching 200 euros, or $276, for some models.

“Jimmy Choo stands for the glamorous look our clients like,” said Margareta van den Bosch, H&M’s creative adviser.

For their part, luxury insiders were generally upbeat on the deal and said it could be a good move for both companies.

“Jimmy Choo needs the business, and H&M needs the prestige,” said Patricia Pao, the president of New York-based Pao Principle, a retail consulting firm. “If they make a limited quantity, and this thing sells out in an hour, both sides will have met their goals.”

Schulman also told FN last week that Jimmy Choo is prepping to debut Choo 24/7 for spring ’10. The product range, which will bow alongside the main spring collection, will feature updated versions of Mellon’s favorite styles in a variety of colors, materials and heel heights. Much of the product will be carried over from season to season with new colors and materials.

“Our strategy has always been about balancing icons and innovation,” Schulman said. “We see Choo 24/7 as a great way to hero the iconic products along cutting-edge fashion.”

To support the launch, Jimmy Choo will begin an extensive marketing push in January. Schulman said Choo 24/7, coupled with the H&M collaboration and the recently announced Project PEP charitable initiative, would help Jimmy Choo differentiate itself. “This is an integrated strategy,” he said. “It’s very important that we remain close to our customers and potential customers. Now is the time to take market share.”

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Jimmy Choo shoes inspire visions of stiletto perfection, mile-long gams and red-carpet glamour, and now we have another reason to love them—great prices. This fall, the brand—which counts Jennifer Lopez, Cameron Diaz and Michelle Obama as fans—is partnering with one of our favorite cheap-and-chic labels, H&M, on a collection of drool-worthy shoes, bags and clothing. The lineup includes this sexy, strappy stiletto (left), reminiscent of the covetable Choos Vanessa Hudgens recently wore to the MTV Movie Awards. Mark your calendars now—the new Jimmy Choo for H&M collection debuts November 14th at H&M stores nationwide.

CHECKMATE!
06-18-2009, 08:58 AM
Will definitely check this out,one of my fave shoe designers :yep:

Tee
06-18-2009, 09:00 AM
I dont like that shoe shown but I know he will bring some fierce shoes to the collection!

Phoenix14
06-18-2009, 09:21 AM
i wonder how much they'll cost

Tami2shoes
06-18-2009, 09:50 AM
this is going to be very interesting... i'll be there the first day! i just hope they have half sizes... i'm sure the shoes will be $200 and less... most of the H&M fusion lines haven't priced higher than that.

SoCalli
06-18-2009, 01:08 PM
I'm not a fan of Jimmy Choos. I think they are overrated.

lux10023
06-18-2009, 01:14 PM
like j.choos---think its a lucrative business move---

not sure if i will cop hm j. choos since everyone will prob be rockin them--every which way

Bosslady1
06-18-2009, 01:57 PM
I heard! Got the text this morning. I can't wait for the debut!

http://www.shoeblog.com/wp-content/uploads/2009/06/jimmy-choo-collaborate-hm.jpg

http://www.shoeblog.com/wp-content/uploads/2009/06/jimmy-choo-hm.jpg

imstush
06-19-2009, 03:17 PM
H&M is going to be a scary and dangerous place the day those shoes debut.

shasha8685
06-19-2009, 03:24 PM
This is why I love me some H&M!:love:

I wonder how much they cost and if it is worth me making a special trip to ATL........

Nina_S
06-22-2009, 02:59 PM
This is why I love me some H&M!:love:

I wonder how much they cost and if it is worth me making a special trip to ATL........

The retail chain expects to launch 12 footwear styles for women, some available in two different colors, and four models for men. Prices for most shoes will be between 40 euros, or $55 at current exchange rates, and 100 euros, or $138, while the price range for the bags will be wider, reaching 200 euros, or $276, for some models.

Blkrose
06-29-2009, 09:59 AM
Got it marked on my calendar!!!!

zzirvingj
06-29-2009, 03:20 PM
The shoes pictured look cute. I may be less inclined to buy them since, to me, they will stand out as being "those H&M Jimmy Choo's that everybody has"....

Radianthealth
06-29-2009, 07:37 PM
They are cute, I am not into designer anything but those are really sexy.

covergirl01
07-02-2009, 08:46 AM
Does he make anything with a heel less than 4"?

BlackFashionista01
09-21-2009, 04:33 PM
http://assets0.chictopia.com/photos/thischicksgotstyle/5393776256/9116123412/9116123412_400.jpg?360101

http://assets0.chictopia.com/photos/thischicksgotstyle/5393776256/1981777454/1981777454_400.jpg?532524

BlackFashionista01
09-21-2009, 04:50 PM
http://images3.chictopia.com/photos/thischicksgotstyle/5393776256/5393776256.jpg

GeorginaSparks
09-21-2009, 05:41 PM
when will this be happening?

SunySydeofLyfe
09-21-2009, 08:11 PM
I like and I dont really care if errrrrybody and dey mama have 'em...cant nobody rock me like me!!!

mscocoface
09-21-2009, 08:22 PM
If he could bring those heels down by about 3 inches or create a shoe with a lower heel he would have an additional customer. :yep: